Project Crimson is a conservation initiative to promote the protection of the pohutukawa and the rata which are under threat due to browsing by the introduced Common Brushtail Possum. The vision of the project is to "enable pohutukawa and rata to flourish again in their natural habitat as icons in the hearts and minds of all New Zealanders."[1]
Project Crimson was formed as a community trust in 1990 by New Zealand Forest Products and the Department of Conservation. It is currently sponsored by Meridian Energy.